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Salon's Competitive Advantage

700 Words3 Pages

According to the textbook, business strategy is defined as a long term leadership plan of action that is designed to achieve a particular set of goals or objectives. Strategy is a management 's game plan for strengthening their performance. It states how a business should be conducted to achieve the desired goals. For example, developing new products or services, entering a new market, increasing customer loyalty, attracting new customers and increasing sales.
First and foremost, Multimedia Salon Sdn. Bhd. should identify their competitive advantage within the industry. There will be a competitive advantage when a customer place a greater value on the company’s product or service rather than the competitor’s. On the other hand, companies can create a database management system to enhance managers and staff’s involvement in the company. The four competitive …show more content…

The company should provide training to manager to enhance his knowledge, employee skills and abilities to make decisions and take action. Improving employees’ knowledge means a commitment to training and development especially to the salon company. The staffs is required to have skill to perform their work. Besides training for manager, the company also need to provide engagement awareness training for all levels of staffs to explain the importance of involvement, the benefits of high levels of involvement, and the barriers to involvement. Therefore, implementing worker involvement programs such as training is also one way to promote engagement.
Last but not least, the company should carry out a full review of communication to develop strategies that serve to enhance staff engagement, such as coverage of employee awards events, recognition stories and employee achievements. This is also one business strategy to enhance manager and staffs

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The strategies can be business level or corporate strategies. The business level strategies are the actions taken by an organization so as to have an advantage in a single market (Johnson & Scholes 2002). The corporate strategies are actions focused on gaining an advantage in multiple markets or industries. The strategic choice that an organization takes normally depends on the attractiveness of the industry and also its competitive position (Johnson & Scholes 2002). Thus, Wells Fargo applies the corporate strategy as the company has focused its operations in the banking industry.

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Employees with current skills and expertise are generally more potential for the growth of business. To satisfy the actual demands of diverse customers within a freshly opened up store on completely new area demands apparent perception of the consumer user profile for the reason that spot to pick the actual share. The training practice facilitates staff to use their occupations efficiently according to correct information, skill, comprehending and sources. Workers distinguish spaces among their information and ability prior to starting training and advancement practice. Q.3

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