Video case fifteen includes three major concepts from chapter fifteen. Those concepts are the advantages of internet marketing, scheduled advertisement and developing the advertising program. The first concept is the advantages of internet marketing. Google Inc. demonstrates the advantages of internet marketing by showing how advertisers can track who is viewing their ad. Google Inc. also stated advertisers can track how their money is being spent as well as what profit is made from that advertisement. Some of the advantages to internet marketing is the reach, convenience, cost, relationship and personalization (Benefits of Internet Marketing). Each advertisement is based solely on the person its advertising to. The second concept demonstrated