Concentration: Much of the world and the media and entertainment industry are highly concentration, meaning it is controlled and owned by small unit of powerful companies. Time Warner's ownership is Concentration. Only several large companies can compete in the industry, where as it is made up of a small pie, which is why the media market has an oligopoly competition.
Conglomeration: Conglomeration is a related pattern of media ownership where the corporate practice of accumulating multiple companies and businesses through startups, mergers, buyouts, and takeovers. A media conglomeration example would be the corporation of CBS, which has controlled the network television and radio broadcasting business, owns 50% stake in CW network that shares with Time Warner. integration (both horizontal and vertical):
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An example of horizontal integration is the acquisition of Instagram by Facebook. The two companies, both in the same industry, wanted to strengthen their positions by buying out Instagram as a growth opportunity. Vertical integration is prime example of Apple Inc because it is hard to compete and it controls the major parts of the chain used to sell and make products.
Multinationalism: Multinationalism is the involvement, presence or partnership of many countries.
2 Identify and describe four specific examples of how the magazine employs strategies of profit maximization. Glamour employs niche marketing, logic of safety, celebrity and spectacle and advertising. Companies want to maximize their profits, which to do this they must understand what captures the attention of a specific group of the public (Ott & Mack, pg. 46). Glamour magazine engages in