Consumer Culture In Joyce Carol Oates Where Are You Going, Where Have You Been?

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Joyce Carol Oates’ “Where Are You Going, Where Have You Been?” is heavily laced with comments about American society. Through the eyes of fifteen year old Connie, readers discover the dark side of civilization. As the story progresses, the dangers of the world seem to grow. Oates touches on three major societal concepts: consumerism, the “typical American family”, and coming of age. Using Connie as a conduit, Oates artistically analyzes today’s society, as well as how it developed. Consumer culture in America boomed after World War II and was at its height in the 1960s, when the story was written. Connie and her unamed friend are dropped off at a shopping mall and they sneak across the highway to a diner. She is conscious of her shirt and