Several nonprofit scholars have in the past wrestled to distinguish “goals” from “strategy.” Beside these struggles, the nonprofit researchers have also expressed their discontentment on the way the terms are used interchangeably. The experience has shown that the meanings of the words looks quite similar towards achieving an end. However, there are considerable differences between the two words. One of the outcomes of developing a viable organization is to understand the difference between having a goal and having a strategy. This is because although they each have strengths and purposes, they are not necessarily interchangeable. However, without having clearly defined goals and carefully chosen strategies that support those goals, one will …show more content…
It is specified in broad terms in a language in terms of some achievable outcomes or targets. It is like a place or destination. A goal is the end toward which effort and action are directed or coordinated. A goal may not be the final achievement of an ultimate mission. It can be the closing point of a particular step of the broad mission. Goals provide a road map that helps keep your organization on track; they keep your efforts focused on providing the greatest possible value to the clients you serve; and they help convince contributors that you are making a real difference in the world by stating in measurable terms the outcomes you deliver. For instance, because your goals define the real bottom line of your nonprofit organization, they’re the keys to unlocking support from donors and foundations. Without gifts and grants, you can’t achieve your strategy. Goals are, therefore, action plan that usually leads to a strategy. Goals of a nonprofit take the mission statement further to describe what the organization hopes to accomplish (La Piana, 33). These are higher level ideas talking about how to achieve the organization's mission. Nonprofits can have numerous goals. For example, one goal of The Humane Society is to "create a humane and sustainable world for animals – a world that will also benefit people." This goal elaborates on the mission of celebrating animals while fighting against …show more content…
You might produce more of an impact per dollar of revenue, but a competitor who is less efficient may still prevail because of a unique asset or capability. Strategy is understanding your organization’s unique strengths: What assets do you have that other organizations don’t have access to? Is it a particular skill or expertise, a great website, a network of connections, or a tangible item such as a building? Identifying your unique strengths means you can leverage them to differentiate your nonprofit from its competitors. Appreciative Inquiry is a useful model for analyzing your nonprofit’s strengths and creating strategic