What is controlling? Controlling — last but not least function of the management, that makes it important for the company to insure that all activities are completed as planned. The company is more likely to benefit by setting standards, measuring business performance, and taking corrective actions. (Robbins, 2013).
Since WestJet Airlines takes a place in a very competitive industry, as well as an industry that tend to have its ups and downs; it has a few pragmatic ways to achieve their goals through controlling process. One of the examples of WestJet implementing effective feedback control — as it is an important factor for keeping competitive advantage. In the beginning the company used only one type of aircraft to reduce the cost of maintenance