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Cooper Standard Swot Analysis

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SWOT ANALYSIS

Cooper standard Strengths
 Strong position in the American sealing market.
 Cooper standard India market share for passenger vehicle sealing in Apr14-Jan15 and Apr15-Jan16 was 19% and 20% respectively, securing the top position.
 Cooper standard biggest market is the United States, which has been doing better economically than the two other large markets, China and Europe, in recent years.
 Cooper standard has some popular type sealing, such as fiber seals, agrifiber seals, fortrex seal, safe seal, encapsulated seal, polycarbonate type seals and hard core trim seals.
 Strong financial position.
 Proven expertise in manufacturing, research and development and automobile marketing.
 Cooper standard currently has 27000+ …show more content…

Opportunities for Cooper standard
 New automotive sealing such as agrifiber and safe type seals . These could increase demand for upcoming cars in market by oems.
 Due to the quality of company, recruiting more number of designers for inner and outer belts of vehicle will lead to more good share in market.
 Growing markets, particularly in expanding economies such as in China, Mexico and India.
 Can put online inspection techniques which can reduce the scrap amount.
 Can start manufacturing color sealing which is in high demand by the public concluded from the survey done.

Threats to Cooper standard
The growing presence of PPAP , ANCO and TG in India sealing market, particularly PPAP and ANCO. Maruti & Honda are preferring Japanese supplier over others.
 Some companies are giving shorter time period assurance to the customers to finish the project due to increasing of their plant size and employee.
 High scrap rate can reduce Cooper Standard's profits.
 Some experts predict that new technologies, such as Uber and self-driving vehicles, could limit the market for cars and financing. This could limit vehicle sales volume at some point and could affect the

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