allowed them to improve operations, marketing strategies globally, and have better geographic location.
Sociocultural Factors: Cooper Tire & Rubber Company placed manufacturing plants in small town locations like Tupelo, Mississippi and Texarkana, Arkansas. By doing this Cooper Tire would be the largest company in that location being able to provide employment for almost everyone in that town. They were able to provide the feeling that every employee of the company had a stake in the future of that company. They were able to provide a feeling of almost a second home in the company. They were able to keep employees for long periods at a time because they would grow up working at the plant and end up never leaving. The Cooper Tire & Rubber Company was able to build such a strong family of loyal employees unlike the other companies that decided to build plants in much more populated areas. With that being said it was able to run its plants at 100% capacity unlike others that could only at 80%. Having total control over the demographic region that it built on.
Technology Factors:
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The R&D department for the company was stronger than any other competitor company. The department was always looking to produce the best possible rubber and tires for the cheapest way possible. Unlike, Goodyear who spent $369 million dollars solely on R&D in 2011. Which was around 3.5% of their revenue. Where Cooper Tire & Rubber had only spent $44.6 million dollars in 2011 on R&D. Cooper Tire & Rubber Company had unbelievable advancements in computer engineering and design compared to other companies. It was able to help them collect data more efficiently, design new stellar products more efficiently, and cut the cost for the equipment they