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Coors Executive Summary

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Recommended: Food fraud and case studies

Asmita Neupane
University Of the Potomac
MCAP351: Online Management Support System
Professor: Svetlana Mitereva
02/16/2023

People are open to trying new flavors and accepting them. To create new tastes that will satisfy the needs and expectations of their customers, businesses are fiercely competing. Most businesses develop new tastes depending on consumer trends and preferences. One of the largest businesses in the British brewing industry, Coors aims to diversify its flavor offerings to meet the changing and varied needs and preferences of its consumers. To provide customers with a variety of drinks that are acceptable for all times, the company differentiates its products from those of its rivals in part by giving them a beer flavor. Each flavor has a unique flavor that may be recognized using a panel test. There are many different flavors. In order to please customers while also shortening the testing process, Coors must understand the chemical components of beer flavor. Coors wants to create a cutting-edge method of flavor forecasting that is based only on chemical information. As a result, the company will be able to develop beer brands that meet consumer expectations. …show more content…

The technology will first assist Coors in differentiating its products. It will be able to offer distinctive and more alluring products as a result than its rivals. An enhanced version of this method will allow for the prediction of more tastes. The method will allow the business to choose chemical ingredients that result in distinctive flavors. Moreover, Coors will be able to provide a wide range of flavors that fit the different needs and interests of its clients. The capacity to retain and attract even more consumers to its brews is another benefit that Coors may derive from this attempt, which would greatly raise its yearly

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