The core objective for SNHU Pet Supply Store is to prioritize the investment in relevant communication channels that deliver maximum returns for our business. SNHU Pet Supply will utilize an aggressive Digital Marketing campaign that will make the perfect sense to leverage online channels for promoting the Lickety-Splits Natural Bowls brand and its products and services. SNHU Pet Supply will enhance the use of Google AdWords to drive traffic to the Pet Supply Store website, market our products/services and ultimately increase sales. Although, Google AdWords can consume a significant portion of marketing spending, AdWords will deliver measurable results. Furthermore, Social Media advertising is becoming the highest grossing revenue generating