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Corum Case Study

323 Words2 Pages

Allison Pao, Marketing Executive, Corum Inc.
Women are always pursuing to achieve a fair and flawless facial appearance, but due to unbalance lifestyle, insufficient sun protection or environmental pollution, which leads to having dull skin or uneven skin tone, and furthermore have the formation of dark spots on the skin. Corum has developed two formulations that contain active whitening ingredients which easily to penetrate through skin basal layer to destroy unwanted spots and increase illuminance to the skin.
Corum brightening serum featuring a phenomenal ingredient Et-VCTM (INCI: 3-O Ethyl Ascorbic Acid), a vitamin C derivative, is very stable and easy to formulate with. Its anti-oxidizing property could neutralize free radicals, inhibit oxidization of melanin pigments and reduce the activity of tyrosinase. When our skin exposed to the sunlight, its sun protection ability reduces the risk of getting darken skin tone. In combination with Transcutol CG (INCI: Ethoxydiglycol), a superior solubilizer and acts as an efficacy booster. It could …show more content…

It down-regulates both cytokines, stem cell factor and endothelin-1, influences the MITF gene, inhibits melanin generating enzymes, disrupts melanosome transportation system, and prevent melanosomes enter the keratocytes. With the addition of Dipotassium Glycyrrhizinate (INCI: Dipotassium Glycyrrhizinate) that possesses superior anti-inflammatory and anti-allergenic properties so that restores skin’s barrier function and helps reduce skin redness. To improve overall skin moisturizing level, plant-derived emollient Corum 5081 (INCI: Phytosteryl Hydroxysterate) certificated by Ecocert, is recognized for its excellent water-retaining and moisturizing ability. Together, this formula offers you a glowing, radiant and dewy

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