Hello Prof. & Class, Cost Plus is a company brand involved in the import retail stores, making home furniture and décor sales, which is critical in meeting the demands of the customers. However, cost plus has not been able to breakeven in the U.S market due to the lack of effective publicity and promotion of the products in the local U.S market. Cost Plus will need to develop an integrated promotional campaign, which includes the use of social media marketing, TV commercials and local personal selling of the import products of the brand (Lamb, Hair & McDaniel, 2014). The integrated promotional tool will be effective in reaching the millions of homes and families in the U.S who the target market. The company also targets office owners and