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Costco Mission Statement

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• Financial Information: Costco shoppers usually spend more than they expected. They typically spend over a $100 when they shop at Costco. The company had sales of $93 billion a year. Costco biggest seller is there meat market. They sell $4 half billion of year in meat, and they sell $55 million chickens. Costco also sells $4 billion in produce, $2 billion in TV’s, $35 million in prescriptions, and $3 million in glasses.

• Company Vision/Mission/Values: Costco overall mission is to offer members quality goods at a low price. Also, Costco values their employees. Costco has a low employee turnover rate. They start there employees at $12 hour, and they offer their employees great health care coverage.

• Target Market: According to the …show more content…

The type of products that Costco sell are groceries, apparel, electronics, auto and tires, computers and printers, office products, TV’s, toys, appliances, handbags, furniture, outdoor furniture, jewelry, electronics, health products, floral, and household and lawn items. They also offer different services, which includes, Photo Center, Pharmacy, Optical, Gasoline, and Home and Life services

• Place: Costco warehouse stores is typically where they sell their products at. Also, Costco distributes its products on their online website, and on their mobile app, as well

• Promotion: Costco warehouse is a membership only club, so it offers instant savings on some of their products on-line, and in-store. Also, Costco offers its customer free samples, it has caused an increase of sales within their company.
• Price: Costco wants to be able to save shoppers money, by offering them low prices. Costco is 30% than any other supermarket retailers. Also, 15% of Costco products are under there, “Kirkland brand” which save shoppers money.

• Competition: Costco top competitors are Sam’s Club, Walmart, and BJ’s Wholesale Club. They have several warehouses that offers similar merchandise, selections and prices, which includes Sam’s Club, and BJ’s Wholesale

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Costco and Sam's Club Introduction There are so many stores where people can get their groceries and basic needs. Where do you get your groceries from? Out of all the stores Costco and Sam's Club are the mainstream ones with a variety of products. Costco and Sam's Club share many similarities and differences when it comes to their membership, environment/food court, and customer service/experience. Membership Costco and Sam's Club both offer memberships and to shop in the stores or online you must have a membership.

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Do you like shopping? Both Costco and Sam’s Club are very popular stores. They are both in the top ten biggest retailers in the world. They bring in a ton of money to the people that own them. They are both Warehouse Clubs, which means they are massive stores that require a membership to enter.

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In fact suppliers want to be part of Costco, as a result, members get lower prices and higher quality products while spending less time shopping among fewer options.” (Will 1). In addition, most of the products that Costco buys are purchased directly from manufacturers, so that Costco avoid the high cost arises through distributors. I believe that it is always good to have competition in a market because one business can improve and learn from its competitors. Also according to this article Costco like Wal-Mart offer low prices, if may be true that Walmart Offer prices lower than Costco, but there is no doubt that Costco offers quality at a reasonable price.

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Walmart does have their focus on low prices but lately Walmart has been bringing in some specialty products such as Paula Deen cookware, Rachael Ray cookware and Calphalon cookware. Target already had these brands so Walmart is changing their inventory to reflect what the consumers are looking for hoping to increase their sales. Also in return Target is cutting their everyday prices on their inventory also so both are taking cues from each other this will increase the choices that consumers have at both stores. As far as Costco and Sam’s Club of Walmart I personally have been to both and as for me I like Sam’s better than Costco due to Sam’s has a better selection than

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Costco Wholesale Corporation strives to grow and expand through their competitive retail and pricing strategies in their market. As a retail firm, Costco depends on cusumer purchasing capacities (Gregory 2015). Costco offers a limited number of items that are afforadable quality services and goods to their consumers and believes it aids to their continued growing and expanding success. Costco is driven by cost leadership for their retailer store because they would rather maintain the lowest prices possible which enable customers to return. Costco largely relies on their pricing and retail strategy to continue sales and organization success.

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In addition, Costco does a great job in their internal growth process with hiring (Loeb, 2015). Costco’s purchasers do well as they know their store locations and the local demographic’s desires. For instance, in Australia, the Costco there like Vegemite, so they have that there and not in U.S. locations (Loeb, 2015). Costco is smart with their distribution chains as they usually use 65% of local bought and specific products (Loeb, 2015). Globally, Costco has built trust within their brand as customers go to them for quality service, freshness, and a great selection of products.

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Furthermore, research has shown that there is a high percentage of overlap between Amazon Prime and Costco membership holders. Should Amazon take over the grocery marketplace, Costco could see a serious decline in

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Costco uses bulk/wholesale discounts, and guaranteed low prices for these products. 2.Direct marketing- Costco emails their customers in order to promote products available at their warehouse. 3.Personal Selling- Costco personnel in the warehouse persuades cosumers to buy certain products which can be services or products through the use of free samples.

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Amazon is number one in competing Walmart especially in online retailer and now opining fiscal stores starting with Amazon Campus store in 2015, available at several college campuses in US the Amazon Campus stores serve as a central hub where student retrieve deliveries from lockers and drop off returns, all free of charge. Over the past three years, while Walmart’s sales grew by 8.6 %, revenue at Amazon has nearly doubled. Then, Costco is also major competitor to Walmart, particularly to Sam’s because of its low price.

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