Abstract The objective of this report is to instruct an external company that would be hired to develop an integrated communications plan (IMC) for Zee Company. The brand selected is Costco and developing a brand identity prism for the same. Integrated Communications Brief Costco should improve their online products and marketing strategies in digital media. This integrated marketing communications plan will focus on Costco’s online products to increase online presence market share in sales through marketing competing with Amazon, Wal-Mart, Target and Sam’s club.
1. In the broader context (not specific to Dollar General), what is KKR’s investment strategy? What are the challenges KKR will encounter to make its investment in Dollar General successful? How could KKR add value to Dollar General?
Additionally, demand for Socio-Cultural: Due increasing double income families, there is an increase in demand for ready-to-heat and ready-to-eat foods. Technology: Over the last few years, technology has advanced in leaps and bounds. Big retailers such as Wal-Mart use technology to drive down their cost and to improve operational efficiency. If Loblaw wants to compete with Wal-Mart, it should start upgrading its IT infrastructure.
POLITICAL - Sainsbury’s performance will be greatly affected by the political factors of United Kingdom. As the government and consumer debts being very high presently there, as a result it impacts greatly on attitudes of customers due to which business conditions experience very high pressure. It has not only to operate in these market conditions but also has to continually develop its business. In general, it can also have negative impact because of ongoing price fixing investigation among the big four UK retailers as Sainsbury is one of these and being at the forefront of this assertion. Allegation can hamper its image among public in market as public feel that they are cheated.
Since 1980, Applebee's has been serving affordable food and drinks around the world. The ever-changing global market makes it tough for Applebee's to remain a top restaurant chain, but they've done it with strategic planning and adaptation. We'll take a look at how declining trade barriers, technological changes, and currency fluctuations have affected Applebee's global operations. It has opened restaurants in new markets, which has helped to increase its revenue and brand recognition (Marketline, 2020). As a result of declining trade and investment barriers, Applebee's has come up against more competition.
The stock market from the last four weeks of following it, from the beginning price to the end price, showed an increase of 14% percent. With Costco being the company I chose, it was a cycle with the stock value numbers, the first week starting off with $49,650 and then the second week decreasing to $49,349 and the third week to 49,277 and finally back up increasing to $50,610. The other 2 companies that I was following as well were Starbucks and Walmart and those numbers increased every week as well. Some of the potential reasons for change in the numbers, is an increase in new inventory being added. Adding new vendors causes more people to shop and buy more.
As the company is operating in numerous countries it is exposed to currency fluctuations especially given the volatile political climate in number of markets across the world. Rising pay level especially movements such as $15 an hour and increasing prices in the China can lead to serious pressure on profitability of Tyson Foods. Changing consumer buying behavior from online channel could be a threat to the existing physical infrastructure driven supply chain model. No regular supply of innovative products – Over the years the company has developed numerous products but those are often respond to the development by competitors. Secondly, the supply of new products is not regular thus leading to high and low swings in the sales number over period of time.
Two of these reasons stem from Amazon’s acquisition of Whole Foods. Previously, the grocery market was highly fragmented and Costco had a consistently growing market share. However, investors fear that with Amazon taking over Whole Foods, Amazon may take over yet another segment in the overall market just like they have books and general goods. The market responded with a more than 10% drop in stock price following Amazon’s ‘game changing’ announcement. Image and perception are huge to today’s consumer, and if customers lost faith in Costco’s capabilities and future, this could result in continued drop in stock price.
Key Trends – Globalisation One of the main opportunities Costco has is more global expansion to specific targeted countries. Although operating in many countries, Costco is heavily dependent on the U.S. and Canadian markets. It still has the opportunity to expand into the Asian and Australian markets where it has a limited presence. Costco has the capability to operate about 100 stores in Taiwan, Korea and Japan combined and about 20 stores in Australia. It currently has 41 stores in Taiwan, Korea and Japan combined and 6 stores in Australia.
Just like any other organization, chick-fil-A is greatly affected by the external environment of the business. Often, the external environment is made up of all outside factors and influences that affect the way an organization conducts its daily operation. It is worth noting that an organization has no influence over its external factors and thus, it has to re-engineer and redefine its process, products and services to work under the influence of the external environment. Below are some of the external factors that affect Chick-fil-A. Consumer income Consumer income is in the wider field of economic factors that affect the sales level of the enterprise. Consumers with high income are likely to possess the power and the ability to purchase products from the company in large quantities.
What are the two types of core competencies that drive a firm’s competitive advantage? Which firms demonstrate a clear competitive advantage because of (a) major value-creating skills/core capabilities and/or (b) superior assets or resources? Which firms have demonstrated sustainable sources of competitive advantage? The two core competencies that drive a firm’s competitive advantage are cost leadership and differentiation.
Political • Growing demand and supply shortage has increased world coffee prices. • Favorable advantage to accessing raw material through supplier relationships. • Fair-trade practices include its Coffee and Farmers Equity (C.A.F.E.) program among other fair trade policies and agreements. • Starbucks adheres to local, national and international government laws and policies and tightly control labour practices, avoiding scrutiny and negative imagery from being a large corporation. Economic • High industry sensitivity to the macroeconomic factors affecting disposable income, a main industry driver.
The price of raw materials is high with low consumer switching cost. However, the increasing demand for healthy and organic food is creating openings for smaller competitors to enter and hide from the pricing
Market Segmentation: To be of value market segments must be measurable, substantial, accessible, differentiable, and actionable (Kotler & Keller, 2012). Segmentation of demographics for Costco is vast as the current product offerings include all genders, ethnicities, incomes. age groups, and social classes. When considering demographics, it is important to consider the average or typical characteristics of the target market. As mentioned earlier the target market or focus for this company is supplying the small- to medium-sized business and targets the middle- to high-end consumer with its private label brand Kirkland Signature.
ECONOMICS PROJECT Name: Saatwic Malhotra Course: BBA.LLB (H) Section: A Enrollment Number: 7058 ACKNOWLEDGEMENT I express my sincere thanks to Mrs. Tanu Sachdeva, my economics teacher who guided me throughout the project and also gave me valuable suggestions and guidance for completing the project. She helped me to understand the issues involved in the project making besides effectively presenting it. My project has been a success because of her. PEPSICO • PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Purchase, New York. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products.
