Costs And Benefits Of The Geico Gecko Campaign

A. The Geico gecko campaign main idea is center around providing their customers fast and simple auto insurance. Geico breaks down boring and complicated car insurance jargon into a simple and understandable process.
B. Geico’s primary audience is adults of urban environments with a household income of 30,000+, families, new car buyers, and senior citizens.
C. Geico’s key benefit is that it would save costumers more money than any other auto insurance company and it will do so in a timely manner. Geico’s ability to simplify complicated insurance into a simple and fast process also offers consumers and enjoyable insurance process.
D. Geico’s main message is “15 minutes could save you 15% or more on car insurance. The Geico slogan perfectly actualizes the brands main idea and benefits. It focuses on the complicated insurance process by proposing they can do it in 15 minutes, and the benefits of picking Geico over any other provider because they can save you 15% or more. The Geico slogan actualizes the Geico’s brand message, core idea, and benefits in just a few words.
E. The tone of voice use in the campaign is humorous and memorable. Geico was strategic in using a talking gecko as the

However, I would propose that Geico introduce to its marketing plan a social media strategy. The power of social media is extremely underestimated by many brands. Having a comprehensive media strategy would allow Geico to connect with its audience on an interpersonal level, which would allow them to receive feedback and engagement with their audience. Interestingly, many of the millennials who are most involve with social media either have families or starting a family; thus, creating a social media plan would place Geico in direct conversation with the millennial generation, and would communicate the benefits of Geico to them and their