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Cowspiracy Ethos Pathos Logos

1503 Words7 Pages

Alisha Torres

Kathy Patterson

English H 103

9 March, 2023

The Persuasion Behind Cowspiracy

Kip Andersen and Keegan Kuhn, producers of the documentary film Cowspiracy: The Sustainability Secret, are on a mission to reveal the truth about animal agriculture's impact on the atmosphere and the industry's lack of action toward its contribution to climate change. The filmmakers create a compelling argument to cut back on meat products, addressing the world's sustainability issues. They use many statistics, interviews, and visual imagery to persuade the audience to act on farming and agriculture. By analyzing the usage of language, tone, and rhetorical devices in the film, we can gain a better understanding of the power of language to shape our beliefs through effective communication for advocating …show more content…

The qualitative interviews are central to the ethos appeal in this film. Many of these credible individuals are introduced with their full names and the listed affiliations they are involved with. They give us testimonials based on their specific opinions. With great specialists including Michael Pollan, Kirk Smith, and Richard Oppenlander. The filmmakers spoke with a wide range of experts, including environmentalists, farmers, and agriculture specialists. They provided us with testimonies that proved their finding more relevant insight into the real cause of climate change and the ability to cut back on meat. Proving that factory farming is the leading issue for the environment. As Oppenlander stated, even if we were to remove every single carbon-producing industry, we would still exceed our 565 gigatons of carbon-equivalent greenhouse gases with agricultural farming (Cowspiracy). This places the impact of animal agriculture rate at producing emissions. These experts give legitimacy to the film’s claims and aid in the foundation of Andersen and Kuhn as reliable sources of

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