MGT 407 Cracker Barrel An American S uccess Story The company I have chosen to research is Cracker Barrel. Cracker Barrel is an old - time country store and restaurant that first opened its doors in 1969 in Lebanon, Tennessee. The mission of this company has always been to please people and invite them in to a hometown country atmosphere no matter how far away from home they are. Not only does Cracker Barrel succeed in caring for their customers, but also take care of their employees. In 2010, the company began a program called Cracker Barrel Cares, in which employees can donate money from their paychecks to a fund which supplies aid to Cracker Barrel employees when they are in crisis. Cracker Barrel’s …show more content…
The items in the store speak to the heritage of our nation. Nostalgic items fill the store, with new and beautiful apparel that will appeal to today’s generation. Seasonal items, such as Christmas decorations and food, are found during the year at a reasonable price that allows individuals to purchase affordable Christmas décor for their homes and gifts for friends and family members. The demand for Cracker Barrel products can be determined by interstate traffic. Much of Cracker Barrel busin ess comes from travelers. These travelers come to Cracker Barrel for home - style cooking and are exposed to nostalgic memorabilia from America’s past and current items MGT 407 Cracker Barrel that will speak to all people. Demand is also due to Cracker Barrel having regionally a ttractive products. Travelers coming through that area w ant something unique from that area to take home . The future outlook for demand would be strong. Cracker Barrel offers unique products that are difficult to find anywhere else. The rocking chairs sold by the store are completely unique to the store. The rocking chairs come in a variety of styles that even include children’s and military …show more content…
Higher end products, such as clothing and furniture carry a steep price and would be elastic. Typically, the greater portion of sale for these products is when these products are offered at a substantially reduced price. Other products, such as food products, would be price inelastic. Individuals will be willing to pay for unique food products eaten and sold in Cracker Barrel stores regardless of the price. Cracker Barrel carries scarce products that appeal to a person ’s sense of nostalgia, such as Goo Goo Clusters and NuGrape soda, to which the price is a small factor for demand. The periods for short run and long run are not defined by months, weeks, or days, but broken down by the hours in the process of the day. T he analysis of the aforementioned products will be the same in both the long run and short run. There will be short run periods that will see greater amounts of consumer volumes. This would be around mealtimes, as most consumers have finished their meal in the restaurant or are waiting to be seated. There will also be short runs where there will be a limited amount of consumers available. Whether in the short run or long run, there will