Cravia Case Study Assignment

New enterprise desires a long term making plans and an efficient and effective method apply to be able to be successful and enlarge. Cravia is a parent company of several franchises which occupied the most successful business in Middle East. Referring to case study, which talked about Walid Hajj the founder and CEO of Cravia, a Dubai based Restaurant Company with presence across the UAE, Bahrain and Saudi Arabia. Cravia begun as nourishment transportation and importation, after that it began buying the joined together Middle Easterner Emirates establishment rights to the American quick nourishment brands counting Cinnabon and Seattle’s Best Coffee for half million dollars in 2000. And thus, after five years, he started his career in franchising

In addition, it demonstrates a main source of growth with a quick restaurant service. And about four years, nine new branches of “Zaatar w Zeit” has been opened.

Every business needs strategies and planning to be able to face any problem that may exposed to it. The main strategies that the most companies followed called SWOT. The identification of SWOT is important because they can inform later steps in planning to achieve the objective. SWOT analysis is a tool to analyze the internal and the external factors that is stands for strengths and weaknesses, opportunities and threats. Firstly, strengths describe the core competencies of a business, strategic factors that may make a certain extend more likely to succeed where the commerce may have positive points over other comparable businesses. For instance, Cravia has harmony and chemistry between workers, people and groups. This agreement makes a difference in encouraging the work and assignments. In addition, it chooses skilled people to increase their success and to obtain better results. Referring to case study, Cravia

Thus, Cravia will gain a competitive advantage; have a powerful strength and a guarantee for the protection of their own brand. Secondly, weaknesses weakness is any resource your business lacks in what should they avoid in their decisions and future path or restriction to your ability to achieve business goals. Referring to case study, Cravia passed in some up and downs situations but at last, it solved and exchanges their weaknesses into challenges. So, they worked on their weaknesses to obtain a value that recognized that company from others. Opportunities, is the third element in SWOT analysis. Opportunities are things that have the potential increase profits, productivity and benefit a business in some other way. In addition, opportunities include things like changes that make it easy for a business to make profit, satisfied consumer need, new market and new technology. For example, changes in government policy, in lifestyle, in social patterns or in population fields. Referring to case study, Cravia has benefited from a variety of opportunities, they