Cricket Wireless is one of the smallest communication technology companies in the state of Tennessee. Cricket Wireless is a part of the AT&T as of 2011. Our goal is to continue to serve as many customers as possible. We provide high-quality service, to each and every customer, let it be online, over the phone or in person. Cricket Wireless is trying to create a competitive advantage by offering prepaid services to any plan, which in return attracts more customers. Being a part of AT&T, one of the biggest wireless companies in the world, we guaranty quality of our services as well as products and features. Everything that AT&T has to offer its customers, we can offer to ours, but for the lesser prize. We are always improving our customer service and doing our best at providing a high network quality through new technologies. (Roksana, (n.d.). Communication Practices High quality communication services, that our customers value. …show more content…
The quality of the products, are the same as AT&T, and reliability are very important. Everything we do we build on systems, process foundation and strong network. Customers pay us to provide them with services that they can rely on, and we deliver those services on daily bases. We focus outward not inward. By anticipating, listening, and responding to customer needs we create an easy way for customers to do business with us. We are always accountable for our actions and services, and we follow through with a sense of urgency to each and every customer. We are knowledgeable about our products and can explain them to customers any time of the day or night. Having high ethical standards is a competitive advantage, and we are aware that, so we focus on primary rule of execution of those standards. Integrity is the core of who Cricket Wireless