The novel I have chosen is “Harry Potter and the Philosopher’s Stone” by J.K. Rowling. Which is one of the most well-known children’s novel in the world. It is about an 11 year old boy called Harry who before now has lived a very hard life with relatives who don’t like him. He suddenly discovers that he is, in fact, a wizard and is to be thought at the famous Hogwarts School of Witchcraft and Wizardry. This is where he finds out that he is famous in the wizarding community, for defeating Voldamort as a baby. He soon settles into Hogwarts and makes two close friends, Ron and Hermione. The novel depicts his journey through his first year at school, along with the magical trials and battles that go with it. I will be discussing the marketing phenomena of “conspicuous consumption” within Harry Potter. Although Harry Potter is set in a fantasy world, there are many situations within the novel which relate to and are relevant in today’s society. …show more content…
It is in our books, movies, TV and everyday society. Before researching this topic I was unaware of the role consumption has in my life. I had thought of myself as unique and march to the beat of my own drum as it were. How wrong I was. I realise I am particularly guilty of snobbish conspicuous consumption. For example, I don’t like Michael Kors watches and bags because every second woman you see has one. Having an awareness of this has made me sit back and see the world from a different light. I was that Potterite that Brown spoke about. I got sucked into the fantasy world that Rowling created so spectacularly. I have bought “Bertie Botts Every Flavour Beans” and “Chocolate Frogs”. I am a marketers dream. I now know that and I’m ok with it. Because so is everyone else. There is not a man, woman or child that can get away from conspicuous consumption. At the end of the day isn’t that what marketing is all about? To have a little fantasy in our mundane lives, a little