Little Caesars Pizza Case Study

Little Caesars is a pizza chain, estimated to be the third largest in the United States. The Little Caesars headquarters is located in the Fox Theatre building in Downtown Detroit, Michigan. In addition to pizza, they served hot dogs, chicken, shrimp, and fish. Little Caesars Pizza was founded in May 8, 1959 by Mike and Marian. The company is famous for its advertising catchphrase, "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Michael and Marian Litch, the founders of Little Caesars Pizza, invested $10,000 toward opening a single Little Caesars shop in 1959.To grow the chain, Mike and Marian franchised their stores, ultimately giving

In little Caesars every employee will be hired on talent basis. Owners/operators and managers of little ceasers are must patient with their restaurant service staffs. There have many different ways of thinking, acting, managing and communicating in a foodservice operation, but employees must be treated courteously and respectfully at all times. Cultural diversity is everywhere you look in the restaurant service business and has to be discussed with employees immediately whenever problems are beginning to mount. Little ceaser’s restaurant management training anticipates and give special attention towards culture diversity. Because of insightful restaurant management training, all dining room service employees understood that they were working hard "together" to please the customers--- who surely noticed this while they were

Another strength which drives little Caesars from its competitors is its way of advertising. "Pizza! Pizza!" which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors. Another thing that becomes their strength is a big verity of pizzas more than 10 different recipes of pizzas. Another thing is that of their management also, which also attract the customer in the sense of pricing and product. http://www.littlecaesars.com/OurMenu/Info/Nutrition.aspx. Maintain a clean environment to produce