Cultural Kings Brand Analysis

Culture kings are a worldwide famous clothing store and their stores are only located in Australia i.e. Melbourne, Southport, Brisbane, Sydney and also Perth. They sell ranges of different brands and ranges of clothing. Them having such a wide range of clothing brands helps them be so popular because a range of people will go on there to get their clothes. This store is so popular that it is even visited by celebrities from around the work, e.g. A$AP Rocky, who is a popular rap artist, Ronaldo, who is one of the most famous and well known soccer player and the Wayan Brothers who are famous actors. Them bringing in celebrities boosts their popularity because when they have an appearance there are lines in the store that go all the way outside

For the site they can use slang words, depending on what they’re trying to sell, this works effectively because it draws a younger range of people to buy the clothing because they will understand what the slang means. They will also get clothing that is inspired by popular Internet videos, movies or music groups/persons. A clothing brand that specialises in this clothing is called Goat Crew. As shown in Figure 5 it shows the “Damn Daniel shirt” this was a viral video that was posted all over Facebook of a student wearing all different clothing and the most famous one was of him wearing white vans, this shirt that Goat Crew have made is the van logo with the viral words in the middle. Also shown are the stickers of famous artist, they also have clothing and on the shirt these little heads are on the chest of the shirt. These are always being updated because Goat Crew always makes shirts when a celebrity is becoming mainstream; this is smart because people love to buy items when they are new and just getting famous, i.e. when Kanye West announced he was deciding to run for president for 2020 Goat Crew made a shirt about it as quick as they could and they are selling well. When new stock comes in they always give information about the background of the clothing, they’ll put down where it was made, if it’s an exclusive, how long they will be on the site for if they’re exclusives and what material they are made out of