Culture In The Truman Show

The Truman Show demonstrate the culture industry and the dangers of it as it creates a sense of false psychological needs that can only be satisfied by the products of capitalism. It show how the culture industry functions on three components: commodification, standardization, and the guise of freedom. All of these thing help to reproduce a capitalist culture, thriving on the guise of freedom that it brings. When the term culture industry was first created to express how media corporations are commercializing a culture under capitalist production, essentially commodifying culture, and selling it back to society. This is seen in the movie as Truman unknowingly lives in a reality TV show, seeing his life as positive and natural. Turning his life into a commodity. Unaware that everything around him is manufactured and scripted to portray the perfect life. Which is what the corporation that runs his show is

This in turn helps stabilize the capitalist society. The Frankfurt School were one of the first people to analyze the culture industries and discovered that it helps stabilize capitalism. By controlling giant corporations, the culture industries, helps to create products that promote “products that generate a highly commercial system of mass production, which in turn sold the values, lifestyle, and insinuations of American Capitalism () He generate huge profits for the corporation that owns his life, as well as distributing the details of Truman’s life 24/7 across the country. This turns his into a commodity, generating huge amount of money. Although the money that he generate only benefits the wealthy in the corporation, rather then Truman’s hands or those in him life. Truman is a real person that the culture industry in the movie is using to sell the products of