Best-in-class companies that collect feedback from customers on a regular basis include Virgin Media, Hilton, Starbucks, and eBay. The most common motives for collecting feedback include becoming more trustworthy and improving product and/or service portfolio. Overview Hello! Thank you for using Wonder to ask about best-in-class companies that collect feedback from clients. The short answer is that they include eBay, Starbucks, Virgin Media, and Hilton. They use customer feedback to launch new products and services, improve new ones, and become more trustworthy. Below you will find a deep dive of my methodology and findings. METHODOLOGY I analyzed various lists of best-in-class companies that collect feedback from clients. Thanks to them, I identified …show more content…
The company gives them tools to do it, like the Feedback Pro app, which can help with sending reminders and personalized follow-up emails. STARBUCKS Starbucks is another company that is known for their stellar customer service. They implement various strategies to gather customer feedback and have teams dedicated to assessing it and the best ideas for improving or developing new products. According to Howard Schulz, the legendary ex-CEO who still works for the company, "customer feedback continues to be their most important business driver." They want customers to feel included in creating and improving the company and its products. The company collects post-purchase surveys in various ways. They are available on the website, as well as sent via email immediately after purchase. Surveys on the site are descriptive, while the emailed ones allow customers to rate their experience in a particular store, assessing various elements with the scale ranging from "strongly disagree" to "strongly agree." Additionally, customers can submit feedback about particular products via a dedicated website, which is called "My Starbucks Idea." VIRGIN