Customer Service Lucy what do you understand about customer service? Customer service is the new way of marketing personal services to the public. The most vital asset of a company is the customer. The Joint Commission and Accreditation on Healthcare Organization (JCAHO) announced its agenda for change in 1986. They have stated that the “philosophical context for the agenda of change is embedded in continuous quality improvement”. Courtesy and service are the emphasis on merchandising today and it applies to the employees who are working directly with the public. They serve more than just the employer. Customer service should therefore not be relegated to the background or put aside. A great customer service is the key ingredient for the vitality