Situation Analysis Where is CVS today? CVS is one of the leading, influential and most innovative healthcare providers in the U.S. Ever since it stopped selling tobacco nation-wide, it has been a game-changer in drug retail and continues to reduce and/or eliminate unhealthy products or ingredients, such as trans fats (CVS Health, 2017a) from their stores. Being recognized in the top ten World’s Most Innovative Companies of the year, CVS provides innovative solutions in-store and digitally. However, the number of social media accounts CVS has, can be overwhelming for consumers. What could get in the way of success? While CVS has a digital presence, unfortunately similar to its pharmaceutical counterparts, it is not well-known for e-commerce. …show more content…
o Secondary: CVS offers services, such as MinuteClinic in over 1,100 locations, to attend to patient’s needs efficiently and at a lower cost (Kacik, 2018). o Secondary: CVS ensures free prescription delivery within 48 hours of placing an order (Korosec, 2017). Primary: Having trouble finding a healthy snack, stop by a CVS vending machine. o Secondary: CVS vending machines are stocked with 70+ products that include first aid essentials, vitamins, personal care products in addition to a healthy snack (Van Hare, 2017). o Secondary: Consumers can learn more about their snack by scanning it into the QR code reader of the vending machine (Quirk, 2017). Prescription Drug Consumers Primary: We are committed to your long-term health and wellness with CVS Omnicare. o Secondary: With CVS Omnicare, specific and long-term pharmaceutical needs are taken care off with advanced digital tools, which also result in a cost-effective solution (Rennick, 2017). o Secondary: With CVS ExtraCare, members can earn $5 with every ten prescriptions filled (CVS Pharmacy, n.d.-a). Primary: Refill your prescriptions with a scan, a text or without even ordering at …show more content…
o Secondary: Enrolling to the ReadyFill service allows for automatic refill and notifies the customer once the medication is ready, successfully keeping patients in check with their medication supply and schedule (Johnsen, 2015). Shareholders Primary: You are helping create a healthier America. o Secondary: The continuous support of shareholders towards a healthier CVS has helped its customers stop smoking (Polinski, Howell, Gagnon, Kymes, Brennan, Troyen & Shrank, 2017) and along with the American Cancer Society, CVS is expanding towards tobacco-free campuses (Isidore, 2017). o Secondary: CVS prides itself in removing all products containing artificial trans fats, phthalates, parabens and formaldehyde donors from all its products. (Castañon, 2017) Instead, CVS is expanding its products in self-care and healthier foods (CVS Health, 2017b). Primary: CVS is leading innovation in the healthcare industry. o Secondary: Through its mergers and its recognition as one of the most innovative companies in 2018 (Fast Company, 2018). CVS continues to offer innovative solutions to consumers’ healthcare