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Dallas Cowboys: NFL Football Team

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Final Term Paper 1 The Dallas Cowboys, the one NFL football team recognized around the world. Not only for their success in the NFL in recent years, but mostly for how wealthy the brand has become nowadays. The Dallas Cowboys have won a total of 5 Super Bowls and have been really successful in their conference and division since the 1900’s. Recently, they have not been doing well in the NFL. However, this does not matter because the Dallas Cowboys are still the wealthiest team in the NFL no matter if they win or lose throughout the regular season. The Dallas Cowboys brand has been noticed by Forbes as being the mostly wealthy brand in American sports, coming in at $4 billion dollars in 2014 (Citation). The Dallas Cowboy brand has grown since the day Jerry …show more content…

The Dallas Cowboys could not become this wealthy without the contribution of Jerry Jones, his daughter Charlotte Jones Anderson, the new AT&T stadium, adapting to their own merchandise line, the famous Cowboys cheerleaders, and how the Dallas Cowboys are able to target a wide variety of audiences and

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