An Organizational Profile of the Dallas Cowboys 1 Dallas Cowboys: the Jerry Jones Era University of Louisville Dr. Bradley Carpenter ELFH 490-98 28 May 2015 Introduction In 1960 the National Football League (NFL) approved the request from Clint Murchison to establish a football franchise in Dallas, Texas. Over the next 29 years, General Manager (GM) Tex Schramm and Head Coach Tom Landry arguably built the best professional football organization in the NFL. On the field they amassed 20 consecutive winning seasons, an NFL record that will likely never be broken. To date they?ve won five NFL championships from eight Super bowl appearances and have 22 members in the National Football Hall of Fame. They were innovative; Landry invented the 4-3 defense as an assistant with the New York Giants and perfected it into the ?Doomsday? and later ?Flex? defenses. Although a defensive minded coach, Landry brought back the man-in-motion, shotgun and pre-shifting offense formations. Off the field, Tex Schramm developed and marketed the Dallas Cowboy brand into a world recognized organization. As the organization entered the 1970s in what Tex believed would be a decade of dominance, he changed the uniform and image of the Dallas Cowboy Cheerleaders to attract a national audience. In 1979 NFL Films dubbed the Cowboys ?America?s …show more content…
Started in 1975 with the induction of Bob Lilly, the Ring honors players, coaches and club officials who made significant contributions to the team. In the two decades following Lilly, only ten players earned induction into the Ring of Honor. In the following decade, Jerry Jones inducted ten additional members. Most of those inducted proceeded the Jerry Jones era, thus reminding fans of a ?golden era? of Cowboy football. This periodic recognition of history has allowed the Cowboys to endure years of