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Damned If You Don T Summary

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Damned if you do and Damned if you Don’t The article I selected discusses the power of social media. Just when you think your business should rise above social media criticisms, when in one instance, the public sounds off, Social media is said to equip the public with four factors that empowers them to destroy a business in sharing bad press which builds on negativity. The behavior explained by Jeff Wilson, Partner /Chief Customer Experience Designer at Sensei Marketing is, no guilt, the mob, relative anonymity and no accountability. Mr. Wilson uses negativity expressed about some dissatisfied McDonald customers that shared their stories on twitter and how it is having a negative effect. Sites such as twitter and Facebook are avenues …show more content…

Wilson went on to say, not to have the avenue of twitter could be just as bad. On sites like twitter, utilizing social media can have some awesome leverage and some horrible disadvantages, in cases such as these, you have accept the good with the bad. This article is a prime example of uncertainty in social proof. While one person could have a bad day and their burger is bad, one tweet on a social media site such as twitter will travel faster than lightening. In this case, more bad than good tweets will go out about experiences with McDonald’s food. In most cases, the lead tweet, leads the irony of the conversation. Before it is over, you will have thousands of people chiming in on bad experiences at McDonalds. While social media will have its negatives, it is also a great source when marketing is good and someone has a great experience and posts it to social media. However, while every experience will not be the greatest, social media is a great source of free marketing in most cases. This article makes a great point, while some watch very little programing on television, they are more in tuned to social media and in some cases, is where they will pick up on information about products, reviews and most often

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It is not an uncommon expectation for employers, regardless of their market cap, to have active social media accounts spanning from one to four different websites. The Board has only just begun to address the many issues raised by this new mode of communication. Thus far, however, it has failed to match the speed of the evolution of social networks. During the past several years, the Board consistently found that employees engaged in protected activity when they posted negative statements about their employers on social media websites. In doing so, the board failed to acknowledge the important aspects of social media that makes it wholly distinct from the traditional workplace

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It establishes a relationship between the brand and the customer and also creates a feeling of importance, ensuring that you always have topics of conversation with those who adore your brand. Simple but effective is the way they interact. Sometimes the most effective engagement decisions are the simplest ones. In order to create tracks for their stores or to toast their followers to cheer up a gloomy day, Tim Hortons has realized this and is using their audience on social media.

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In her article titled The Flip Side Of Internet Fame, Jessica Bennett focuses on how social media is a place that’s full of hysteria. Bennett says, “Online there are few checks and hardly any monitoring. Moreover, studies show that the anonymity of the net encourages people to say things they normally wouldn’t.” In an attempt to fit in, many take the side of the most common posted opinion even if extremely vulgar or offensive, which can send a large group of people in the same state of fury. These incidents on the internet can have a more hysteric effect, entire cities, states, and countries have felt endangered over a post on a website.

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Many business organizations use social platforms with an aim of promoting their products and services online. This is because online platforms have the ability to reach a wide audience than other mediums. However, businesses that make decisions to go with or to integrate social networking in their marketing strategy have to deal with a number of problems that can result to negative impact to the organization if they are not addressed appropriately. Bad reviews from the customers are major concerns for companies that have integrated social networking. The bad or negative reviews by the customers of the company that use the social network could negatively impact the company and reduce its competitive advantage in the market environment.

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Although social media charges no costs in creating an account on any network site, it is very time- intensive, requires much effort and patience. Building relationships online takes time and just because of having a blog or Facebook fan site is not automatically link with hundreds of followers (Dietrich et al., 2012, p. 129). Another benefit is the choice of various channels that enable to serve as a real-time market research that is very cost saving for OSUs (Ryan, 2014, p. 155). Social media platforms are mainly use by people to socialize. But they also ask questions or give feedback about the brand or its products.

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