Damned If You Don T Summary

Damned if you do and Damned if you Don’t The article I selected discusses the power of social media. Just when you think your business should rise above social media criticisms, when in one instance, the public sounds off, Social media is said to equip the public with four factors that empowers them to destroy a business in sharing bad press which builds on negativity. The behavior explained by Jeff Wilson, Partner /Chief Customer Experience Designer at Sensei Marketing is, no guilt, the mob, relative anonymity and no accountability. Mr. Wilson uses negativity expressed about some dissatisfied McDonald customers that shared their stories on twitter and how it is having a negative effect. Sites such as twitter and Facebook are avenues

Wilson went on to say, not to have the avenue of twitter could be just as bad. On sites like twitter, utilizing social media can have some awesome leverage and some horrible disadvantages, in cases such as these, you have accept the good with the bad. This article is a prime example of uncertainty in social proof. While one person could have a bad day and their burger is bad, one tweet on a social media site such as twitter will travel faster than lightening. In this case, more bad than good tweets will go out about experiences with McDonald’s food. In most cases, the lead tweet, leads the irony of the conversation. Before it is over, you will have thousands of people chiming in on bad experiences at McDonalds. While social media will have its negatives, it is also a great source when marketing is good and someone has a great experience and posts it to social media. However, while every experience will not be the greatest, social media is a great source of free marketing in most cases. This article makes a great point, while some watch very little programing on television, they are more in tuned to social media and in some cases, is where they will pick up on information about products, reviews and most often