Meet the CEO whose company runs on Kindness.. The story of Daniel Lubetzky… We see and hear about CEOs championing various different causes – some are more motivational and socially inspiring than others. For the majority however, building a business has little to do with the soft skills of empathy and kindness – they are more occupied and rightly so with the issues of making profits and making investments. Enter Daniel Lubetzky, the son of a Holocaust survivor and CEO of Kind, recognized as one of the fastest growing snack companies in USA. Their motto is healthier snacking and yes, a healthy dose of kindness. Lubetzky says that the stories of survival and horror passed on from his father have shaped his mindset towards business. Even the smallest act of kindness can and does count and can …show more content…
There were Israelis, Arabs, Turks and others from conflict zones of the Middle East who came together to build an economic platform for a business in food products from Middle East. Lubetzky believed that the common economic goal buried the differences and helped create a thriving company that twenty years later, is still going strong and is sustaining the strong cultural relationships created. With a father who was an entrepreneur himself, Lubetzky started early – he taught himself magic so that he could do magic shows. He would buy wholesale goods and sell them to other kids. He believes that a lot of his success is also due to a strong survival instinct, one he believes he inherited from his father. Kindness is personified in many ways in this case – it is also about being kind to ourselves and our bodies by consuming food – snacking has a bad reputation for binge forming and junk food – that is healthy and kind to our bodies. The concept fits in well with today’s strongly socially responsible mindset concerning