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Darden Restaurants: Red Lobster And Olive Garden

244 Words1 Pages
One of the burning issue Darden restaurants in particular, Red Lobster and Olive Garden encountered was the downward trend in financial performance since 2014. The reasons behind that are ineffective marketing strategies possibly related to televised marketing for the Red Lobster and Olive Garden brands.
We will address the impact and problems to Darden Restaurants Inc. due to loss since 2014 and examine strategic analysis for Darden Restaurants Inc. in solving this overarching problem. External environment of Darden Restaurants Inc. have been affected because of this issues, especially the shareholders and the customers of the company. Decreased in sales of the restaurant chains under Darden Restaurants Inc. such as Red Lobster, Olive Garden,
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