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Darrden Restaurants, Inc. Business Analysis

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The following information may be useful in understanding the relationship between Darden Restaurants, Inc., GMRI, Inc. and their subsidiaries as May 29, 2016.
Darden Restaurants, Inc.
Darden Restaurants, Inc. (Darden) was incorporated in Florida on March 30, 1995. At the time of its incorporation and briefly thereafter, Darden was a wholly-owned subsidiary of General Mills, Inc. However, in May of 1995, General Mills, Inc. distributed to its shareholders all issued stock of Darden. Since its “spin-off” from General Mills, Inc., Darden has been an independent, publicly held company with common stock traded on the New York Stock Exchange. Darden effectively is a holding company; all of its restaurants are owned and operated by direct or indirect …show more content…

is a wholly-owned subsidiary of Darden. It was incorporated on March 27, 1968, under the name Red Lobster Inns of America, Inc., but has changed its name three times. It changed its name to General Mills Restaurant Group, Inc. on March 21, 1979, to General Mills Restaurants, Inc. on June 1, 1987 and to GMRI, Inc. on April 3, 1995. As of Darden’s fiscal year ended May 29, 2016, GMRI, Inc. owned and operated Darden’s 1,536 restaurants in the United States and Canada, either directly or through subsidiaries. *As of May 29, 2016, GMRI, Inc., owns and controls along with, Olive Garden Holdings, LLC and its subsidiaries, 843 Olive Garden Restaurants. Olive Garden Holdings, LLC owns and operates ______ of those 840 restaurants and will own and operate most new Olive Garden restaurants going forward. In addition, GMRI, Inc. owns and controls as its primary restaurant operating subsidiaries, Bahama Breeze Holdings, LLC ¬¬(37 locations), Seasons 52 Holdings, LLC (40 locations), Eddie V’s Holdings, LLC (13 Eddie V’s, locations and 3 Wildfish locations) Capital Grille Holdings, Inc. (54 locations), RARE Hospitality International, Inc. (Longhorn Steakhouse) (481 locations) and Yard House USA, Inc., which owns and operates directly or through its subsidiaries all of the Yard House restaurants (65 locations). As of May 29, 2016 each of the above owned through their subsidiaries, all of the restaurants of the brand indicated in the above

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One of the burning issue Darden restaurants in particular, Red Lobster and Olive Garden encountered was the downward trend in financial performance since 2014. The reasons behind that are ineffective marketing strategies possibly related to televised marketing for the Red Lobster and Olive Garden brands. We will address the impact and problems to Darden Restaurants Inc. due to loss since 2014 and examine strategic analysis for Darden Restaurants Inc. in solving this overarching problem. External environment of Darden Restaurants Inc. have been affected because of this issues, especially the shareholders and the customers of the company. Decreased in sales of the restaurant chains under Darden Restaurants Inc. such as Red Lobster, Olive Garden,

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