Data And Analysis Paper

Data and Analysis

Globalization and Multinational Companies As the former CEO of AT&T, C. Michael Armstrong said “In the future there will be two kinds of companies, those that go global and those that go bankrupt”. Thomas L. Friedman, author of The World is Flat: the Globalized World in the Twenty-First Century, argues that we have entered the era of ‘Globalization 3.0’ in the 21st century, where the dynamic force “is the newfound power for individuals to collaborate and compete globally.” With the generalization of Internet and the World Wide Web, even small companies can compete with large multi-million corporations more than ever before and individuals can have a more profound impact on the ways companies operate. Globalization has become

Companies have begun embracing CSR, not only to differentiate themselves from competition, but to develop and enhance customer relationships and improve business reputation (figure 3). Craig and Marc Kielburger state that “shoppers are now demanding more from their

brands, it’s no longer enough to just have the best product. To be successful today, companies must also give back.” In 2011, Business Ethics magazine reported that companies that have embraced CSR have higher sales and profits than companies that haven’t, hence CSR is used as a strategy for profit maximization. In the annual global CEO survey conducted by PwC, 64% of

the 1409 CEOs from 83 countries surveyed, said that “corporate social responsibility (CSR) is core to their business rather than being a stand-alone program.” However, responding to customer demand and adapting CSR policies has its own complications. 45% of CEOs report that responding to wider stakeholder expectations causes additional costs to business and 42% say that there are unclear or inconsistent standards or regulations from stakeholders. 33% also say that there is conflict between stakeholder interests and financial performance expectations that cause barriers to execute a response to changing expectations (Figure

In order to help communities Mattel has Philanthropy Programs administered by the Mattel Children’s Foundation, founded in 1978, aiming to improve the lives of