David Mcclelland's Acquired Needs Theory

McClelland`s Acquired Needs Theory

In his 1961 book 'The Achieving Society ', David McClelland explains on his acquired-needs theory. He offered that an individual 's specific needs are acquired over time and are formed by one 's life experiences. He described three types of motivational need.

 achievement motivation

Achievement people is "achievement motivated 'and therefore seeks achievement, attainment of realistic but challenging goals, and advancement in the work.

There is an urgent need for feedback as to achievement and progress, and the need for a sense of accomplishment. People with high demand for achieving tend to succeed, and thus tend to avoid both low-risk and high-risk situations. Achievers avoid low-risk situations because the easily

 High need for power

Management should ensure that power seeking to control the other.

Note that McClelland, acquired needs theory allows for the formation of human needs; Training programs can be used to modify a need profile.

Relation of McClelland 's achievement motivation theory to other theories

McClelland concept of achievement motivation is also related to motivation-hygiene theory Herzberg. People with a high level of motivation to achieve, as a rule, are interested in motivators (the work itself).

Achievement motivated (achievement) people want feedback. They want to know how well they are doing their job. On the other hand, people with low motivation to achieve increasingly concerned about environmental protection. They want to know how people think about them, rather than how well they do. ERG motivation theory Alderfer

Clayton P. Alderfer 's ERG theory from 1969 reduces Maslow 's five human needs into three groups: Existence, Relatedness and Growth.

1.Existence needs

Contain all material and physiological requirements (e.g., food, water, air, clothing, safety, physical love and