Daybreak Show Case Study

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Becky Fuller is a new executive producer for Daybreak show at IBS television station. This scene illustrated Becky has a proactive personality at the workplace since she ready to make a change and take a risk. When Jerry, the head manager of the IBS station called her to tell that the rating for Daybreak show has dropped and will be terminated and replaced by other entertainment show in next six weeks, she began to plan a new strategy to raise the rating. She changed the whole perspective from the cliché news which only airing natural disaster or information, she took a risk to change the formal news as an entertainment as well for example invited the celebrities to perform, having the anchors to broadcast live at outside the studio. Based

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