When you think about an entrepreneur, you likely envision a prototype of a man in a suit with a big, brown briefcase. Throughout history, from ancient civilizations to modern societies, gender norms and societal expectations have often associated women with domestic roles and men with industrial roles, thereby limiting women’s opportunities for economic empowerment. Centuries later, North America still grapples with gender inequality, as evidenced by its Gender Inequality Index (GII) score of 0.75 -- a score of 1 representing absolute equality. This score indicates some progress toward gender equality, but significant challenges persist. In a society where capitalism reigns supreme in defining success, entrepreneurship emerges as an ideal path …show more content…
While some may argue that entrepreneurship opportunities are equal in today's capitalist society, the reality is that women often face significantly more challenges, as evidenced by unequal pay, gender bias, and a lack of female role models (Source B). These challenges require women to exert greater effort to achieve success, underscoring the importance of cultivating a resilient mindset. With the help of clear, long-term goals, and patience (Source D), serve as a guiding compass through turbulent waters. Not only do external forces pose a challenge for women entrepreneurs, but internal doubts and societal barriers pose significant challenges. Engaging in psychological techniques such as positive reinforcement after reaching fixed sales milestones can serve as a powerful motivator, empowering women to refine their sense of self and overcome obstacles in their entrepreneurial journey. Moreover, fostering self-efficacy and actualization, where women believe in their ability to achieve their goals and actively work towards them, can further bolster their confidence and determination to chart their course to