De Montfort University Swot Analysis

De Montfort University was found in 1870, originally was the school of art and design. The university has evolved since then including the Leicester Colleges of Art and Technology and Leicester Polytechnic.

Leicester Polytechnic officially became De Montfort University on 26 June 1992. “The name was chosen to reflect the University’s long association with Leicester by commemorating the celebrated Simon de Montfort, Earl of Leicester, a crucial figure in medieval history who established the first parliament in 1265” (Dmu.ac.uk, 2018).

The university is known for its quality and distinctiveness in teaching and research which shows their heritage. Many modern DMU courses have their roots in the late 19th century and early 20th century, when the

They are the voice of an organisation. Brand values are the core of an organisation. They are the centre of an organisation around which the brand image (visual design), reputation, message and the relationships (customer services) revolve.

Brand values will help define the 3Ps of the brand itself: proposition, promotion and purpose. Without the values a brand becomes directionless and will become just like any other business.

The brand values of DE Montfort university are the following:

• CREATIVITY: Innovation and creativity are the strongest traits. The staff, students and graduates succeed in a dynamic and turbulent environment through applying these principles.

• PROFESSIONALISM: The stakeholders and partners of DE Montfort university recognise and value the professionalism the staff, students and graduates at the university.

• PRIDE: The staff, students, alumni and key stakeholders who are proud of the impact and celebrate the diversity of the scholarly community.

• RESPECT: The university acknowledges the responsibility to cultivate sustainable working and learning environments that embody and promote equality of opportunity amongst communities, both within and outside the

It is seen in the image 1, DMU follows and is updated with the online trends. The organisation is present on most of the social media platforms. The current as well as the prospect students want to be aware of the current trends online, with everything what’s going on at the university. DMU uses a design process where the organisation involves the customer feedback, which is be easily noticeable through the websites. When interviewed the international student centre manager, it was (image 1) confirmed that the organisation uses the student feedback in developing the communication