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Decorative Interiors Case Study

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Letter Of Transmittal

July 20, 2006 To,
Mr. Rocco Rapini
Owner, Decorative Interiors
Greater Toronto Area (GTA), Vaughan
Canada

Subject: Analysis and recommendations on future course of action for Decorative Interiors Inc. As requested, the final report on the analysis of the problem faced by Decorative Interiors has been prepared. All possible options were evaluated on account of continuity of business, financial constraint, health concerns of Mr. Rapini , customer base in market and established brand image. Detailed report along with recommendation has been attached .It is recommended that two skilled persons shall be hired to ease out the workload of Mr. Rapini. Yours sincerely,
Sourabheya Kumar Vikram
Consultant- Apex …show more content…

Selling the business
b. Moving the business to Cottage Country
c. Hire professional help.
d. Convert to a home based operation.

Criteria of Evaluation
Five criteria namely business continuity , financial considerations, Rapini’s health , customer base and brand image were considered while evaluating the options
Evaluation of Options
All options were evaluated on the above criteria and the best analysed in terms of the customer base was decided and rated.
Recommendations
After analysing all the options on based criteria, it can be recommended that hiring two skilled professionals will help him offload the work and change his life style.
Action Plan
Mr Rapini along with his wife can conduct interviews for the job of sales manager and part time installer.

Decorative Interiors
Situation Analysis
Decorative Interior is going through the most difficult situations since its existence, the sales have been stagnant for last eighteen months and to add to its misery the owner recently suffered a heart attack. The owner, Rocco Rapini , father of two, who solely towed the business on his own for last eighteen years has been advised to change his lifestyle. However, the situation has not been this grave …show more content…

Moving Business to Cottage Country : Moving the business to Cottage country will surely allow Mr Rapini to continue his business. Also he will be earning an income for his family (for details of income refer Exhibit II). From the exhibit we can certainly see that there is a rise in operating cost. Considering the health issues, it is quiet evident if DI operates from Cottage Country , Mr Rapini will be more and more stressed which in turn may hamper his health further. Also if DI is shifted to Cottage Country then whole of the customer base will have to be re-built. Though most of criteria are satisfied this option lacks behind in retaining brand

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