First, there are literally thousands of makeup brands on the market today. Every day a new brand is introduced to the market. However, few have staying power and disappear quickly. However, Lime Crime is one makeup brand that has made a big impact on the makeup industry and definitely has longevity. Doe Deere is the strikingly honest and remarkable CEO of Lime Crime cosmetics. She honestly believes that bold makeup colors make the woman. Bold makeup colors make you fee self confident. Indeed, this young entrepreneur is a very remarkable woman that has quickly changed the way we view makeup. The Lime Crime Mission The Lime Crime mission has always been to revolutionize the way that people view makeup. Deere was dedicated to creating a makeup that women could apply to their face to make them feel unique, bold, and show their creativity. Deere believes that we've come from a place of feeling that makeup was a tool to cover up imperfections. Now, we are at a place that understands that makeup is a way to make you feel like an individual that is unique. Certainly, it's a new movement in the makeup industry that is going to revolutionize the way that the entire world views makeup, beauty, and women. …show more content…
First, let's take a look at cruelty free. This is a label that is on more and more cosmetics. Cruelty free simply demonstrates that the product's ingredients were not tested on animals. Those that purchase Lime Crime products are supporting the cruelty free movement. Vegan simply means the product does not contain animal