What is branding? What do we think of when we hear the word branding? When we talk about branding some of the first things that at least me to my mind is a major company and their image and overall company values. For some people they have other things that come to their mind when they hear about branding. Like other things people have different views as to what branding means. I am going to be writing about three different writer's points of view on branding. I will be writing about Naomi Klein, Sally Satel and Scott O. Lilienfeld and Peter Anabella stories about branding. “Marketers cut out the middle man – the buyers themselves- and ask their brains directly: will you buy our product? forget focus groups and questionnaires. The brain is the route to the heart’s desire” pg. 767 paragraph 1. In Satel and Lilienfelds passage the quote above caused me to stop reading to think about the quote. When we see a new product on TV or on online I think we all can agree that we already have a thought for where can we put it or how can we use the product. In Satel and Lilienfelds passage, they talk …show more content…
Though the words are often used interchangeably, branding and marketing are not the same process. Advertising any given product is only one part of branding’s grand plan, as are sponsorship’s and logo incensing. Think of the brand as the core meaning of the modern corporation, and of the advertisement as one vehicle used to convey that meaning to the world” pg. 778 paragraph 7. The quote above form Klein’s passage, it mostly talking about the difference between marketing and branding. Many people tend to think of these as being the same thing. Which is why some business can fail in the first year of them opening because they do not know the difference. In Klein’s passage, it was broken up into 4 different parts. In each part it is brought up with different aspects of