What brands me? It’s hard to say because I do not let material things like clothes, bags, and jewelry defined who I am. Growing up my parents and I had very little, and I was always able to make something out of noting when it came to my clothing. To see how the name of brands has changed from when I was in elementary school to college shows how easily things can go out of style and how quickly people are to move on to the next big trend. As I got older and was able to buy my own items, I feel like I did fall under the pressure of wanting the best of the best. In my option when people do buy name brands it is to just show off that they have the money to. In this generation, I do believe we do have it the worst then from my younger years, as …show more content…
According to researchers from Investopedia a company’s brand identity is what it says about who it it-the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. What I interpretation from that is the bigger the name of the brand, the better quality it is and better customer services you will receive. When a lot of famous people are wearing certain name brands it shows the public that this is the brand everyone should ware because its what’s in, and by wearing it it makes you better in a way. That’s why on commercials they get celebrities to act because they know that’s going to make people want to …show more content…
I loved fashion growing up, I always had an eye for it. Rue21 clothes and accessories helped me expressed myself and who I was. It was affordable and my first retail job, so I got a discount on everything I bought. What I would say about myself with what I bought is that I could afforded nice things to. Even though it wasn’t Polo it was nice and something I worked for myself. As I got older and was able to avoid more, I started buy more name brand stuff. I guess I fell under the pressure of wanting more nicer things like Michael Kors, Hollister, and Nike, because that is what everybody was wear that was perceived cool. When I were those items I felt prettier, that eyes were always on me, and just all around better about myself. I do not understand why wearing those things made me feel that way, but I do believe it has a lot to do with what the media make the public see and then as humans we just natural fall into what we see or hear on T.V. That’s why brands put so much effort and money into what they broadcast. It is way different from now to when our parents were our