Introduction, history, and overview of merger Founded in 1924(Macon, GA). Delta Airlines has experienced all the major developments in modern aviation. Specializing in agricultural aviation at the beginning, (Huff Daland Dusters crop-dusting operation) the company also did airmail liaison missions before ensuring the regular transport of passengers. (Delta Flight museum). In 1972, Delta bought Northeast Airlines to strengthen its market share in the North. New larger jets were introduced for long-haul routes. In 1981, Delta Airlines launched its loyalty program. In 1987, Delta bought Western Airlines, which gives it a major hub in Salt Lake City. Faced with increasing competition, rising fuel prices and inflated costs, Delta Airlines experienced …show more content…
(Delta 2017) Through its world-class network, Delta is serving 324 destinations in 58 countries on some continents like Africa, Asia pacific, Europe, North America and Latin America and the Caribbean. and Middle East too. (Delta route 2017). Delta, with his headquarters based in Atlanta, Georgia, has nearly 80,000 employees worldwide and operates a fleet over 800 aircrafts. With a cumulative annual turnover of $ 35 billion, (Delta investor 2016) the new Delta operates a huge fleet of aircrafts and remains a member of the Sky team alliance, which includes Air France-KLM. With the different partners in its global alliances, Delta offers customers more than 15,000 flights a day, serving major hubs including Amsterdam (Netherlands), Atlanta (Georgia), Boston (Massachusetts), Detroit (Michigan), Los Angeles (California), Minneapolis / St. Paul (Minnesota), New York-JFK and LaGuardia (New York), London-Heathrow (England), Paris-Charles de Gaulle (France), Salt Lake City (Utah), Seattle (Washington state) and Tokyo- Narita (Japan). Delta did a huge investment in airport facilities (for instance the company decided to renovate and expand JFK airport terminal with nine new and seven renovated gates) (C. Jones 2013), and global products and services too, as well as the new technologies to improve the customer experience concerning the flight …show more content…
We all know that if a company adopted good strategies, they can get good result. August 16, 2016 Delta Air Lines decide to redefine business class travel by launching Delta One suite, just for travelers to relax and enjoy the flight in the comfort and privacy. In the same year (2016) Delta decided to install Wi-Fi throughout its long-haul international fleet allowing customers to fly more than 200 daily flights between the United States and Africa, Asia, Australia, Europe, the Middle East and South America, while remaining connected at 30,000 feet. (Delta C.Stat and facts 2017) With more than 940 aircraft operating over 5,500 daily connected flights, including major domestic flights, international jumbo jets and all regional two-class cabin jets: Delta Connection. The installation of Wi-Fi internationally concerns fleets: Boeing 747, Boeing 777, Boeing 767, Boeing 757-200 and the Airbus A330. More than 370,000 Delta customers per day have access to Wi-Fi in flight. (Delta C.Stat and facts