Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company. Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001. Therefore, this is a reason that Apple becoming the superiority market leader in music players. In 2007, Apple joined the phone industry with the iPhone. Apple is a huge consumer goods company that evaluating its value requires understanding its …show more content…
Demographics are used by governments, corporations and non-government organizations to learn more about a population 's characteristics for many purposes, including policy development and economic market research. In additional, the demographic environment is major interest to Apple marketer because it involves people and people make up markets.
Demographic trends are also important, as the size of different demographic groups will change over time as a result of economic, cultural and political circumstances.
1- Income level and employment
# If that someone is an ordinary labourer, he would have not enough money to buy an Apple product
2- Race
# Apple product can be suitable to all women and man. They can use this product to communicate each other and this can save time if they were in a hurry for a documents.
3- Age
# Age is not an issue towards apple product. But one must be careful not to play it so often because it contain a chemical ray and it might be harmful to our health. This also can be dangerous because the product such as phones could be explode at any
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Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns.
A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments. This is to ensure that the marketing plan can be done. Economic environment factors that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns.
The amount of individual or household income is refers by consumer income. During times of prosperity, consumers with higher income are willing to buy apple products. However, during a recession period, consumers with lower income are no willing to buy goods and services because of higher rates of unemployment and