Introduction
Apple Inc. is a California based corporation established in 1977. The company sells their products to consumers, small and mid-size businesses, academic institutions, enterprise, and government customers.
According the Apple, Inc. most recent Securities Exchange Commission (SEC) filing. Apple, Inc. classifies itself as a global company that designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and App Services (Apple Inc. SEC, 2016). Apple’s products and services include: iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV. Additionally the company offers an array of consumer and professional software applications.
The iPhone is Apple’s line of smartphone mobile devices based on their signature iOS operating system. Originally release on June 29, 2017, Apple recently introduced the seventh generation of the iPhone; known as the iPhone 7 and 7 plus. Considering the global popularity of the iPhone, we will utilize this product to examine the multiple layers of the marketing success. Throughout this paper we will focus on the iPhone product to examine the various demographic trends of the respective product.
Research
Demographic Trends: Dudovskiy
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And since the initial launch in 2017 Apple has sold 1 billion iPhones globally; that equates to 395 iPhones sold every minute (Smith, 2017). The target consumer age range for iPhone uses is 20-45, without men out numbering women on a 2:1 basis for purchasing the device. They are all fall within various states of the life cycle continuum (i.e., Bachelor, Newly married couples, full nest I, full nest 2). Additionally, the target consumer is classified as high-earning professionals, managers and executives; with a social class that is considered middle and upper