DeNunzio Pizza and Carmino Stellato have two things in common; they are both operating in the same business environment and are offering similar products to their customers. The differences, on the other hand, are quite overwhelming. While at DeNunzio orders are taken using an electronic recording system, at Carmino the counter clerk is still taking orders, where the order and the table number are recorded on a ticket. Once the customer has paid, his order is given to the two pizza makers, and the pizza preparation process starts. Whereas Carmino Stellato has three clerks at the counter, DeNunzio boasts of having two clerks at the cash register, where all the orders are prepared. The pizza preparation time at Stellato is two minutes then it is taken to the oven for another 7 minutes. This is an area that DeNunzio has yet another competitive edge over Stellato. At DeNunzio, the pizza preparation time is one minute and it takes only five minutes for the pizza to be prepared and served to the …show more content…
Even though in this case there is only one competitor, it is obvious that this company has taken all the outstanding value prepositions. The positive aspect about this is that, the consumers have already come up with buying patterns and so, this has removed part of the friction. One of the several market opportunities that have been provided to Stellato is that the market is growing at quite a high rate. However, Stellato is still to make some major technological changes. Foremost, the biggest technological milestone that has been made by DeNunzio so far is that it has cash register and a new oven model. This is where Stellato should start. Purchasing a new model, in fact one that is better than the one being operated by DeNunzio is important. This will reduce the pizza preparation time below that of