1. Describe at least three differences between fans and customers.
The first difference is that customers want to be satisfied, while fans seek a much more intense level of emotion. The second reason is that customers may switch from brand to brand, while fans stay true to the brand. Lastly, the third reason is that customers are price conscious, while fans will pay any amount of money to the brand because of their attachment. 2. Describe at least four factors that affect the demand for a particular commodity.
Factors that affect the demand for particular commodities are the price of the commodity, the availability of the commodity, the state of the economy and the distribution of wealth in society. 3. Why do many people spend money
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Do you think it 's wise for a company to spend millions of dollars for a single commercial during a vastly popular event such as the Super Bowl?
Yes, because they reach a lot of people, and they have a lasting impression on the audience, No, because not everyone will buy something based on just one commercial.
7. Why do corporate sponsors pay athletes and entertainers to use their products?
Corporate sponsors pay athletes and entertainers to use their products to increase the brand awareness and perceived value of the item among the target market.
8. Which do you think is most important to an athlete 's or entertainer 's success: talent or marketing? I believe talent is the most important in terms of success because without talent you would get corporate sponsors to pay to sponsor you because no one is interested in paying to see someone whose is not good at what they are doing.
9. Explain how banning performance-enhancing drugs levels the playing field for marketers.
Banning performance-enhancing drugs levels the playing field because everyone has a fair and even change for success. If these drugs were allowed they would give an unfair advantage of making the athlete more marketable.
10. Explain why entertainers and athletes can charge so much for their