"Dick’s Sporting Goods was founded in 1948 when an 18-year-old Dick Stack was working at an Army surplus store in Binghamton, New York. An avid fisherman, Dick was approached by the store owner to come up with a list of products needed to get into the fishing tackle business" (Company Overview, n.d.). "After Dick presented his suggestions, the owner told him he was a dumb kid and had no idea what he was doing" (Company Overview, n.d.). Dick's response to the store owner was to quit his job. The next Step that Mr. Stack would take resulted in acquiring $300 from his grandmother, which would lead to Dick to open a bait-and-tackle shop in Binghamton, New York (Company Overview, n.d.). It was not until the late 70's where Dick began to expand his line of products to much of what we see in today's Dick's Sporting Goods (Company Overview, n.d.). Dick’s son, Ed Stack, is the current CEO of Dick's Sporting Goods (Company Overview, n.d.). Dick's Sporting became public on the New York Stock Exchange (NYSE) under the symbol, DKS on October 15th, 2002 (Company Overview, n.d.). …show more content…
Dick’s Sporting Goods state that their goal "Is to be recognized by our customers as the #1 sports and fitness specialty omni-channel retailer that serves and inspires athletes and outdoor enthusiasts to achieve their personal best through the relentless improvement of everything we do" (About Us, n.d.). Dick’s Sporting Goods also plans to “build leading brands that serve and inspire athletes and outdoor enthusiasts to achieve their personal best” (About Us, n.d.). One of their other missions as a company is to “relentlessly” improve upon their operations in order to increase value for their shareholders (About Us, n.d.). Lastly, one of the core missions at Dick’s Sporting Goods is the passion to “make a lasting impact through their communities through sport” (About Us,