Pepsi Corporate Social Responsibility

Corporate social responsibility is an approach of doing business that contributes to feasible development by delivering economic, social and environmental benefits for all stakeholders. It is a self-regulatory mechanism incorporated by corporations in their business model. Corporate social responsibility can be described as a noncompulsory activity that a corporation does for its employees and society as a whole as well as the environment around it for its operations and functions. Corporate social responsibility is no longer interpreted by how much money a company donates to charity, but by its general and overall involvement in activities that improve the quality of people’s lives. It is what the corporation gives back to the community after

The “Cola Wars” is one of the longest running rivalries in business. Coke and Pepsi are constantly looking to grab as much market share as they can. They are both adopting similar, although slightly not identical, approaches to CSR. Both Pepsi and Coke are pursuing strategies of zero net water usage. Both companies offer water bottles made from sustainable packaging also. This is benefiting the society. Keeping social responsibility front of mind motivates businesses to act ethically and to think about the social and environmental impacts of their business. In doing so, organizations can avoid or mitigate detrimental impacts of their business on the community. In some cases, organizations will find ways to make adjustments in their services or value chain that actually delivers advantage and convenience for the community, where they once didn’t. Unilever was able to innovate new products such as a hair conditioner that uses less water which benefits the community. Also one of the most effortless ways for a company to start engaging in CSR is to use it as a way to cut costs. Whether it’s using less packaging or less energy, these savings add up quickly. According to General Mill’s 2011 CSR report, after installing energy monitoring meters on several pieces of equipment at its Covington, Ga. plant, the company saved

This is the most common form of a CSR activity. Most corporations provide direct financial support to organizations or individuals who require such assistance. This increases the company’s goodwill value.

It can be concluded that Corporate Social Responsibility is a self-regulated addition to the business model of large corporations and it is considered to be extended marketing. Despite not being a revenue generating activity, it helps the corporations strengthen their brand image and stabilize their consumer base in the