In order to create an advertising campaign, I have to have a knowledgeable understanding of the target market at which my campaign is trying to reach. A target market is a particular group of consumers at which a product or service is aimed. As a media planner for a national food company, it is important to understand the target market on which the product is best suited for. In this case, the company is launching a new line of meal packages called Dinner’s Done, their primary target market are families with a size of close to four members. Advertising is a nonpersonal way of communication from an identified sponsor using mass media. It is important to take in consideration the many different media options that can help a campaign succeed in …show more content…
I have to choose the best media option that will showcase Dinner’s Done’s strong emphasis on providing families with a healthy alternative that is both delicious and healthier compared to fast-food and junk food. Each Dinner’s Done includes organic, antibiotic free meat, and all natural ingredients needed for a healthy, easy-to-prepare, homemade meal that serves a family of four. As a media planner, it is my job to recommend the best advertising medium that I believe would be most effective and cost-efficient in reaching the target market fir Dinner’s Done. Based on extensive research and careful calculations, the best media option to use to promote Dinner’s Done is a online media based …show more content…
To stream content from a cable or satellite provider. Online marketing would best become successful if the company used user-generated content (UGC) or also known as consumer-generated media (CGM). Consumer-generated media is online consumer comments, opinions, advice, and discussion, reviews, photos, images, videos, podcasts, webcasts, and product, related stories available to other consumers. This advertising method will allow the product to reach out to a high volume of consumers because of the ubiquity of Internet connections. In addition to that, online marketing allows for interactive ads that can be more effective than flat content. When a consumer posts a review about the health benefits of Dinner’s Done, this is will attract potential customers and allows new online users to interact with current users. In addition to that, online advertising allows companies to track the responsiveness through click-through rates. Companies will be able to measure how many consumers click on an advertisement posted on a social media website, a blog, or any