4,1 Direct and Indirect Competitors - Five Force Analysis: Direct competitors for this product are authors that are offering identical or similar young adult fiction books such as the Nexus Infinity. Books with similar genres of action/adventure or a similar story line such as The Hunger Games, The Maze Runner series, and the Divergent series are considered direct competition as they are offering a directly comparable genre, storyline and revenue goal. Readers may choose to read other published work with better marketing and more intriguing plot. As a result, other books represent the most intense competition. With this in mind, most of the books mentioned above have either already been produced into a movie or is currently in the process of …show more content…
New authors can use the second mover strategy to enter the market easily and provide interesting new material to its target market. Likewise, in this industry the time and cost of entering a new market is very low. There are minimum legal or regulatory barriers to enter this industry. For instance, authors are required to get copyrights for their content, images and graphics, sign a contract with a publisher, trademark rights and other licensing agreements. In addition to that, the development of new technology such as e-books has created a cost advantage for new authors as they can now avoid production costs. As a result, new market entrants would be able to benefit from the economies of scale to the same extent as Nexus Infinity. Also, the easy access to distribution channels represents no threat to new market entrants as well. Due to the large number of competitors it is easy for the target market to switch from The Book Nexus Infinity to other similar books or entertainment, thereby making competition even tougher. Nevertheless, in this situation, strategic options such as price competition and product quality can help Nexus Infinity thrive against its rivals in this …show more content…
The novel has minimal components to it and these things that compose the novel (paper, cover material, computer) are available from many different suppliers worldwide, this means less power over us due to our wide range of options. Any supplier imposing demands over us will not affect us because we can switch to another supplier. We are also free to negotiate for best possible price also due to our wide variety of options. The threat of substitute products is a great force. Consumers have a large selection of novels available to them specifically in the genre of action/adventure as well as generically. Although the threat of substitutes is great, readers will discover that Nexus infinity’s plotline and reading experience is extremely unique and desirably addicting thus helping the performance level of the novel. Some direct substitutes include The Hunger Games series, Twilight series, divergent series or even reading a magazine. Indirect substitutes include watching a movie, TV show or